On the January 30, 2010 episode of Saturday Night Live, Jon Hamm portrayed Reich in a Gametime with Randy and Greg skit.
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Don Draper (Jon Hamm) is informed by Conrad Hilton (Chelcie Ross) that McCann Erickson is buying Puttnam, Powell, and Lowe, and thereby also Sterling Cooper.
The video begins with a brief "making of" clip in which the role of "Tom Scharpling" is played by Jon Hamm, who talks about his idea to have the video be a shot-by-shot remake of the video for the 'Til Tuesday song "Voices Carry".
In the television sketch-comedy series Saturday Night Live, an episode in which Jon Hamm hosts features a skit called "Two A-Holes At An Ad Agency in the 1960s" (parodying Mad Men), and the Pete Campbell character offers the clients an egg cream to assuage them.