In 1923, he was the founder and owner of what eventually became 50,000 watt KFI AM (640) radio, a station he controlled until his death in 1961.
It is the homecourt to KFÍ (Basketball), Hörður (Team Handball) and Skellur (Volleyball) but also hosts several other events every year.
Larsh moved on, working at other 50,000 watt stations like WMEX-1510 in Boston; CHUM-1050 in Toronto, Ontario, Canada; KFI-640 in Los Angeles, KTNQ-/1020 in Los Angeles and WKBW-1520 in Buffalo, New York.
Seventeen years later, an ad appeared in the Los Angeles Times classifieds which caught the attention of the Graham family as well as KFI disc jockey Geoff Edwards, who read it on the air: "DEAREST ROBIN You ran out of gas on the Hollywood Frwy. A man in a Corvette pulled over to help. You've not been seen of since. It's been 17 years, but it's always just yesterday. Still looking for you (signed) THE ECHO PARK DUCKS."
By the 1950s, and continuing through the mid-1970s, many of the most powerful North American "clear channel" stations such as KDKA, WLW, CKLW, CHUM, WABC, WJR, WLS, WKBW, KFI, KAAY, KSL and a host of border blasters from Mexico pumped out Top 40 music played by popular disc jockeys.
He was a guest star on Hilly Rose' talk show in the 1970s, and eventually was given his own talk shows on KMPC and KFI.
Earlier in his career, Crummey was a disc jockey at New York's WNBC and WAPP (where he briefly partnered on-air with Mark McEwen) in the 1980s, before moving to talk radio at stations such as KFI and KABC in Los Angeles, and KFYI in Phoenix.
In addition, the on-air lineup boasted Dave Hull, named one of the top ten greatest broadcasters in Los Angeles radio history, and his KFI colleague Scott Ellsworth.
Marc Germain, the radio talk host known as Mr. KFI, Mr. KABC, or simply Mr. K
Paul's youngest brother is Marc "Mr K" Germain, a popular talk-show host in Los Angeles and formerly known as Mr. KABC and before that as "Mr. KFI".
In February 2005, Hendrie's flagship station, KFI, moved him to sister station KLAC in an effort to help turn the all-sports talk radio station into a ratings winner with entertainment programming incorporated.
A 1943 brochure shows that the programs were carried on KPO in San Francisco, KFI in Los Angeles, KMJ in Fresno, KGW in Portland, Oregon, KOMO in Seattle, Washington, and KHQ in Spokane, Washington.