For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with Visa, L'Oréal, Ericsson, Heineken, Avis rental cars and Omega watches.
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An example of one of the first product tie-ins was in the movie E.T. In the story, the stranded alien character, E.T. was lured out of hiding with a trail of Reese’s Pieces.
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