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Production of the Ital was swapped from Cowley to Longbridge in September 1982 to allow the Cowley plant to be upgraded for production of the forthcoming Austin Montego and Austin Maestro.
Production Austin-Healey 100s were finished at Austin's Longbridge plant alongside the A90 and based on fully trimmed and painted body/chassis units produced by Jensen in West Bromwich—in an arrangement the two companies previously had explored with the Austin A40 Sports.
The first all-new model from MG for 16 years, the MG6, was officially launched on 26 June 2011 during a visit to MG Motor's Longbridge plant by Chinese premier Wen Jiabao.
Father Baz Grimley, played by former Young Ones actor Nigel Planer, was a bone-idle British Leyland car worker, who injured his back on his first day at the Longbridge plant and went on strike on the second.