It was Svae who selected Loudmouth Golf's colorful argyle pants (Dixie and Red & Gray) as Team Norway's uniform at the 2010 Vancouver Winter Olympics because they came close to matching the Norwegian flag colors – red, white and blue.
Norway's team continued the tradidion from the Norwegian team at the Olympics, wearing pants from Loudmouth Golf.
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The pants brought Team Norway unprecedented popularity as shown by the surge in sales at Loudmouth Golf as well as the number of followers at the Facebook's Norwegian Olympic Curling Team's Pants fan page exceeding over 600,000 by the end of the 2009-10 curling season.