Los Angeles Laker rookie Luke Walton was signed on as the brand's spokesman and appeared in several print ads.
On his right arm, there is a tattoo of four Grateful Dead-type dancing skeletons, each one with a basketball; the skeletons represent Luke and his three brothers.
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In 2006, Walton made a cameo appearance on the television soap opera The Young and the Restless.
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In December 2008, a woman named Stacy Elizabeth Beshear pleaded no contest to charges of stalking Walton.
Luke | William Walton | Gospel of Luke | Luke the Evangelist | Luke Skywalker | Walton | Cool Hand Luke | Luke Perry | Luke Ravenstahl | Luke Bryan | Lucky Luke | St. Luke's-Roosevelt Hospital Center | Sam Walton | Luke Goss | St. Luke's Hospital | Luke Kelly | Izaak Walton League | Luke Wilson | Luke Kirby (actor) | Luke Kirby | Luke Jensen | Luke Brookshier | Guild of Saint Luke | Walton Well Road | Walton-on-the-Naze | Walton-on-the-Hill | St Luke's Hospital | St Luke's Church | Luke Tittensor | Luke Tarsitano |
Cook helped lead the Illini to a number one seed in the 2001 NCAA Tournament, and the Illini cruised to the Elite 8, where they were upset in a hard fought and controversial game by Cook's future teammate Luke Walton and the Arizona Wildcats.
Luke Walton rose to internet fame by asking country artist Taylor Swift out on a date via YouTube.