Seibert and partner Alan Goodman wanted the "TV" redesigned, and Olinsky took a large version of the "M" into the studio stairwell, spray painted a graffiti-style "TV" on it, and presented it, paint drips and all, to the network.
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Partners Pat Gorman, Frank Olinsky, and Patti Rogoff met at the Arica Institute, where they worked in the in-house design department.
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The album cover was a solarized photograph by renowned Japanese jazz photographer K. Abe, and the record labels designed by Frank Olinsky (the future designer of the MTV logo from Manhattan Design).