For over a year he performed five one-hour shows daily, seven days a week as master of ceremonies, orchestra conductor and violin soloist on the stage of Strand Theatre on Broadway.
The Warner was the primary New York home of Cinerama films during the remaining years of the 1950s and in 1963 installed an even larger screen to present such 70mm films as It's a Mad, Mad, Mad, Mad World.
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After closing for renovation in 1952, the theater reopened as the Warner Cinerama Theatre in 1953 with the widescreen film This Is Cinerama.
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It was designed by Thomas W. Lamb and served as a model for many other similar theaters built at the time.
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To manage the theater, Mitchel Mark personally hired Samuel "Roxy" Rothafel.
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