Lengel and Daft also asserted that not all executives or managers in organizations demonstrate the same skill in making effective media choices for communications, matching message contents with media richness.
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As a concept, multicommunicating primarily builds off Hall’s work on polychronicity, Goffman’s theory of the presentation of self, and Daft and Lengel’s notion of media richness; multicommunicating is also similar in nature to the notion of multitasking.
Daft and Lengel’s research on media richness theory or, how employees choose which technologies to use in the workplace, is another important concept for multicommunicating.