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Michael Roarty

He created many of the best known beer slogans of the era, including "Weekends were made for Michelob," "This Bud's for you," and "Head for the mountains of Busch" to promote Anheuser-Busch's beer brands.

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Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company.

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