In 2003, eight Mindfreedom members, led by then-executive director David Oaks, went on a hunger strike to publicize a series of "challenges" they had put forth to the American Psychiatric Association (APA), the US Surgeon General and the National Alliance on Mental Illness (NAMI).
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The ABC-TV show Primetime: The Outsiders ran a segment about Mad Pride on August 25, 2009 that included interviews with actor Joey Pantoliano; musician Madigan Shive; and David W. Oaks, Director, MindFreedom International.