In 2013, as part of Marvel's NOW! initiative, in the fifth volume of The Avengers, writer Jonathan Hickman resurrected many concepts of the New Universe including The White Event, Nightmask, and Star-Brand, as well as elements from newuniversal like the Superflow.
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To discuss how to capitalize on Marvel Comics's upcoming 25th anniversary, president Jim Galton held a meeting between himself and Marvel's vice presidents, including Jim Shooter, who was also Marvel editor-in-chief.
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Tom DeFalco and Ron Frenz created the series, then titled "Mr. Magnificent and his Team Supreme", for the New Universe line before the concept of the New Universe itself had been fleshed out.