Frustrated by the limitations of the medium, Ellison abandoned political cartooning and began a bizarre weekly cartoon 'Meantime' for the New Zealand Listener.
Since 2004, the Listener has produced an annual New Zealand Listener Power List of the 50 most powerful people in New Zealand.
The company was bought out by a syndicate that included The New Zealand Herald and New Zealand Listener publisher Wilson & Horton and United States radio company Clear Channel Communications; Wilson & Horton was then purchased by Ireland-based media conglomerate Independent News & Media, and onsold to Independent's Australian subsidiary APN.
It was the first TV drama to be entirely performed in te reo (The Listener magazine softened viewers by providing a translation prior to screening).
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