X-Nico

3 unusual facts about Norbert Schwarz


Assimilation effect

A more specific model to predict assimilation and contrast effects with differences in categorizing information is the inclusion/exclusion model developed by Norbert Schwarz and Herbert Bless.

Norbert Schwarz

He also has appointments as Professor of Marketing at the Ross School of Business, Research Professor in the Program in Survey Methodology and Research Professor at the Institute for Social Research.

For example, thinking of a politician involved in a scandal (such as Eliot Spitzer) may make people believe that politicians in general are more corrupt because the corrupt exemplar is information that is included within the representation of "politicians".



see also