The company hired peddlers to sell the knives and opened a small shop near the Chambéry railway junction, where the knives became popular with PLM railroad workers, who in turn spread word of the brand throughout France.
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In 1985 the Victoria and Albert Museum in London selected the Opinel as part of an exhibit celebrating the “100 most beautiful products in the world”, featuring the Opinel alongside the Porsche 911 sports car and the Rolex watch.
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