The brainchild of GM engineer-designer, Harley Earl (Paul Gillian was also involved being the Pontiac Studio head at the time), the "de Mer" was a two door sport Roadster that incorporated innovative breakthrough styling like a sleek, low-profile body encasing a large powerplant, a design trend used widely in LSR (land speed record) trials at Bonneville Salt Flats in Utah during the 1950s.
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