Areas of the city immediately adjacent to San Diego Bay ("tidelands") are administered by the Port of San Diego, a quasi-governmental agency which owns all the property in the tidelands and is responsible for its land use planning, policing, and similar functions.
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On December 8, 2009, the Holiday Bowl committee announced a marketing campaign with fast food franchise Jack in the Box where Jack Box, the fictional Chairman and CEO of the company and star of its marketing campaigns, would be the Honorary Chairman of the game and the Grand Marshal of the Port of San Diego Big Bay Balloon Parade.
The carrier group made subsequent port visits to Naples and Toulon, and instead of returning through the Suez Canal, transited through the Strait of Gibraltar into the Atlantic, and then past the Cape of Good Hope before continuing on to Perth, Australia for another port visit before continuing across the Pacific to its home port of San Diego.