The song became the second best-selling single of 2000 and was awarded the Capital London award for best song on 19 April 2000.
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The video was filmed on Holkham beach in Norfolk, England and featured the members of All Saints walking near the beach at night, using various camera effects.
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The song can be also heard on the fictitious radio station "Non-Stop-Pop" of the 2013 video game Grand Theft Auto V.
Pure Food and Drug Act | Pure Prairie League | Syd Shores | Skins Pure | Pure | Redwood Shores, California | Pure Country | By the Shores of Silver Lake | Three Pure Ones | The Pure Hell of St Trinian's | Temiskaming Shores | Pure Strength | Pure Storage | Pure Steel Records | Pure Software | Pure Luck | Pure Land Buddhism | Pure Ella | Ocean Shores, Washington | Ocean Shores Video | Misanthropy Pure | International Union of Pure and Applied Chemistry | Wipeout Pure | To the Shores of Iwo Jima | Todd and the Book of Pure Evil | Sirenian Shores | Pure Shores | Pure Rock Fury | Pure Reason Revolution | Pure Pwnage |
All Saints returned in February 2000 with the single "Pure Shores", written by Shaznay Lewis and William Orbit for the soundtrack of the film The Beach (starring Leonardo DiCaprio).