Ray Mears in his television program Wild Food suggested that this bulrush might have been used by hunter gatherers for food.
It has been popularised recently in the media by proponents of bushcraft such as Ray Mears.
She is frequently invited to make appearances on television shows to talk about her art and abilities, such as her 2008 appearance on Ray Mears Goes Walkabout on BBC Two.
Kirtley embarked on a professional career in bushcraft after attending courses run by world renowned bushcraft expert Ray Mears.
Ray Mears Goes Walkabout is a survival television series hosted by Ray Mears, showing Mears in Australia.
Callahan's story also featured on an episode of British Survival expert Ray Mears Television series Extreme Survival.
Ray Mears' The Outdoor Survival Handbook is a 1992 survival book by Ray Mears.
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The term was popularized in the southern hemisphere by Les Hiddins (The Bush Tucker Man) in Australia as well as in the northern hemisphere by Mors Kochanski and recently gained considerable currency in the United Kingdom due to the popularity of Ray Mears and his bushcraft and survival television programs.
In direct response to this reaction, Go Compare deliberately subverted the campaign by running a series of adverts where celebrity guests such as Sue Barker, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking lined up to "silence" the character of Gio Compario.