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3 unusual facts about Regulatory mode theory


Regulatory mode theory

E. Tory Higgins states, “When people self-regulate they decide what they want that they don’t currently have. They then figure out what they need to do to get what they want, and then they do it”.

Regulatory Mode theory, along with Regulatory focus theory was developed by E. Tory Higgins who is interested in the development of goal-pursuit as well as motivation.

This theory is part of E. Tory Higgins research in motivation theories and goal pursuit theories.



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