With a title change to The General Motors Promenade Concerts, the program moved April 1937 to the Blue Network for a series of hour-long thematic shows with male/female leads, including one show of Victor Herbert music with Jan Peerce and Rose Bampton.
Rose | Rose Bowl Game | Rose Bowl | Pete Rose | rose | Axl Rose | The Name of the Rose | Charlie Rose | Gypsy Rose Lee | Bampton | Mary Rose | Leonard Rose | White Rose | Rose-ringed Parakeet | Rose Byrne | Rose Bowl (stadium) | Rose Royce | Rose Marie | Rose Garden | Rose d'Or | 1983 Rose Bowl | The Name of the Rose (film) | Reginald Rose | Proskauer Rose | Murray Rose | The Rose Tattoo | Sune Rose Wagner | Rose Wilder Lane | Rose Tyler | Rose Tattoo |
Notable singers to have performed at the festival include Rose Bampton, Muriel Costa-Greenspon, Brenda Lewis, Mildred Miller, Beverly Sills, Joan Sutherland, Norman Treigle, Richard Tucker, and Frances Yeend among others.