The Roseto Effect was first noticed in 1961 when the local Roseto doctor encountered Dr. Stewart Wolf, then head of Medicine of the University of Oklahoma, and they discussed, over a couple of beers, the unusually low rate of myocardial infarction in Roseto compared with other locations.
Roseto is known in the fields of sociology and cardiology for the Roseto Effect, wherein the close-knit community exhibited half the national average rate of heart disease in the mid-20th century.
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