The quality of São João da Madeira's head apparel has, at one time, been recognized internationally, and incorporated in fashion houes (such as Hermès).
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In addition, the movie industry was responsible for supporting this industry, with headwear produced for films such as Public Enemies,Indiana Jones and the Kingdom of the Crystal Skull (Indiana Jones' hat, for example) and the Mad Hatter's famous hat in Alice in Wonderland.
São Paulo | São Paulo (state) | Madeira | Madeira River | University of São Paulo | Sao Paulo | São Vicente | São Tomé | Sao Filipe | São Paulo FC | São Vicente, Cape Verde | São Paulo (city) | São Bernardo do Campo | São Miguel Island | São Tomé Island | São Francisco River | João Gilberto | João Pessoa | João Bosco | São Miguel | Maria João | São Caetano do Sul | Santos, São Paulo | São Vicente, São Paulo | São Nicolau, Cape Verde | São Leopoldo | São José dos Campos | São Domingos | São Sebastião | São Roque |
subdivision name = Arouca, Espinho, Gondomar, Maia, Matosinhos, Oliveira de Azeméis, Paredes, Porto, Póvoa de Varzim, Santa Maria da Feira, Santo Tirso, São João da Madeira, Trofa, Vale de Cambra, Valongo, Vila Nova de Gaia and Vila do Conde.