S4C (who were already guaranteed their 'gifted' space on the multiplex), United News and Media and NTL set up S4C Digital Networks (each owned one-third of the company) and bid for the right to operate Multiplex A. In the event, they were the only bidder and, after having their business plan approved, were awarded the licence to operate Multiplex A by the Independent Television Commission in 1997.
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Other non-premium channels that were broadcast included BBC Four, CBeebies, BBC Red Button, QVC (and prior to that, Shop!), TV Travel Shop, Simply Money (now Simply Shopping), the ITN News Channel and an NTL EPG.
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