The festival has attracted major sponsors including Bud Light, Monster Energy, Volkswagen, Dose.ca, SRAM Corporation, Norco and the Kona Bicycle Company.
The i-Light is a hub dynamo manufactured by SRAM as part of their i-Motion bicycle product series.
Sachs Elan - a 12 speed internally geared hub manufactured by Sachs Bicycle Components from 1995-1999.
In November 1997 SRAM acquired Sachs Bicycle Components, including a significant hub gear production line, from Mannesmann Sachs AG, a unit of German telecommunications group Mannesmann AG.
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A SRAM factory in Taichung, Taiwan was converted to RockShox production after the RockShox acquisition.
World Bicycle Relief was created in 2005 by SRAM co-founder and Executive Vice President F.K. Day following the December 2004 Indian Ocean tsunami.
Canadian Broadcasting Corporation | Australian Broadcasting Corporation | Oracle Corporation | International Finance Corporation | Chevron Corporation | Digital Equipment Corporation | News Corporation | Lockheed Corporation | corporation | Hearst Corporation | Scholastic Corporation | Northrop Corporation | Munhwa Broadcasting Corporation | Gibson Guitar Corporation | CBS Corporation | Fender Musical Instruments Corporation | ITT Corporation | Sharp Corporation | RAND Corporation | NCR Corporation | Federal Deposit Insurance Corporation | Sperry Corporation | Singer Corporation | Case Corporation | Science Applications International Corporation | Polaroid Corporation | Multinational corporation | Burroughs Corporation | Bendix Corporation | Olympus Corporation |
World Bicycle Relief, which specializes in large-scale, comprehensive bicycle distribution programs to aid poverty relief and disaster recovery initiatives in developing countries around the world, includes among its sponsors such notable companies as Accell Group, Bicycle Technologies International, Giant Bicycles, GT Bicycles, Quality Bicycle Products, Shimano, SRAM Corporation, Specialized Bicycle Components, and Trek Bicycle Corporation.