Some critics, such as Danny Sullivan, founder of Search Engine Watch, criticize this move as a step away from the Founders Letter that was apart of Google's IPO.
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Speakers have included Danny Sullivan (Search Engine Watch), Jeffrey Eisenberg (Future Now, Inc.), Jim Wilson (Jim World), Lucas Morea (LatinEdge), Mitch Joel (Twist Image), Scott Ferber (Advertising.com), Stephen Turner (ClickTracks), Matthew Colebourne (coComment), Brian Clifton (Google).