X Factor star Stacey Solomon and actress Laila Rouass along with her daughter Inez were among hundreds of mums and Toddlers who attended the launch.
Celebrities taking part in the first series include Anton du Beke, Nadia Sawalha, Jenny Eclair, Louie Spence, Myleene Klass, Brian Conley, Melanie Sykes, Terry Wogan, Tim Vine, Rosemary Shrager, Antony Cotton, Phil Tufnell, John Thomson, Stacey Solomon and Christopher Biggins.
Icelolly.com have worked with a number of celebrities in the past for promotional activities including Dancing On Ice judge Louie Spence and X Factor singer Stacey Solomon who have both been on holidays courtesy of icelolly.com and promoted the brand through various media outlets.
Solomon Islands | Solomon R. Guggenheim Museum | Solomon | Solomon Burke | King Solomon | Solomon R. Guggenheim Foundation | Solomon Feferman | Solomon Islands campaign | In Search of King Solomon's Mines | Gizo, Solomon Islands | Stacey Richter | Solomon River | Paul Stacey | Key of Solomon | Judgment of Solomon | Vila, Solomon Islands | Solomon's Temple | Solomon R. Guggenheim | Solomon Juneau | Solomon Joachim Halberstam | Solomon ibn Gabirol | Robert C. Solomon | Prabhu Solomon | Ned & Stacey | Stacey Solomon | Stacey Sher | Solomon Schechter High School of New York | Solomon Schechter | Solomon River (Alaska) | Solomon Northup |