It is commonly used for large music festivals – as of 2010, it plays host to Soundwave, Creamfields, Stereosonic, Raggamuffin Music Festival and was the former home of the Big Day Out (which is now held at the adjacent Flemington Racecourse).
Its holdings include ownership of various major EDM promoters (and in turn, major festivals, such as Tomorrowland, Electric Zoo, Stereosonic, Voodoo Experience, and a 50% stake in Rock in Rio among others), several nightclubs in the Miami area, the online music store Beatport, and several music-oriented web development firms.