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In 2012, after over 20 years, a new version of the jingle has aired on radio and television and a video of the jingle sung by the egg farmers and their families can be seen on YouTube, Facebook and Xbox Live (via advertisements on the U.S. Xbox 360 Dashboard).
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It will also be promoted via a contest where Facebook users can upload their own version of the new jingle for the chance to win prizes, including an iPad, an iPod Touch 5G with a speaker system and $400 in iTunes Gift Cards, an iPhone 5, an Xbox 360 console with Kinect and a 12 month supply of eggs.