Malcolm Gladwell's examples include California businessman Tom Gau and news anchor Peter Jennings, and he cites several studies about the persuasive implications of non-verbal cues, including a headphone nod study (conducted by Gary Wells of the University of Alberta and Richard Petty of the University of Missouri) and William S. Condon's cultural microrhythms study.
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To illustrate, he cites the following examples: the midnight ride of Paul Revere, Milgram's experiments in the small world problem, the "Six Degrees of Kevin Bacon" trivia game, Dallas businessman Roger Horchow, and Chicagoan Lois Weisberg, a person who understands the concept of the weak tie.
According to author Malcolm Gladwell, who wrote about Blue's Clues in his book The Tipping Point, Kessler worked for Sesame Workshop's "Sesame Street", but found traditional children's television too static and not visual enough.
In Malcolm Gladwell's 2000 book, The Tipping Point, he cites Condon's research to help explain why some "Salesman" types may contribute more to word-of-mouth cultural 'epidemics'.
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It was found that The Point – a social initiatives platform whose name was inspired by Malcolm Gladwell's The Tipping Point – was too abstract to market, and it was stripped down to the Groupon concept.
More recently, Malcolm Gladwell in The Tipping Point, examines how cultural, social, and economic factors converge to create trends in consumer behavior.
The difference in Revere's and Dawes's achievement and legacy is examined by Malcolm Gladwell in his book The Tipping Point, where he concludes that Revere would be classified as a connector whereas Dawes was an "ordinary man."