Introduced to the world of the theatre, the three brothers broke the monopoly on the theatre-management industry (represented by the Theatrical Syndicate under Abe Erlanger) and Mark Klaw in the foundation of rival agency the Shubert Organization.
One actress, Minnie Maddern Fiske, became very well known for her opposition of the Syndicate.
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With the help of his wife, the celebrated actress actress Minnie Maddern, as well as the likes of David Belasco, Sarah Bernhardt and the Shubert family staged a coup on the Theatrical Syndicate, helping to break the stranglehold they had maintained on theater bookings from coast to coast.
Lee and J.J. Shubert, theatrical producers and a founding members of the Theatrical Syndicate set out to build a theater memorializing their brother, Sam, who had died several years earlier in a railroad accident.