The traveling gnome theme later became the basis for Travelocity's "Where is my Gnome?" advertising campaign.
In 2006, Globe Aware partnered with Travelocity to be a Change Ambassador for Travelocity's Travel For Good program.
On August 27, brothers Nawaf and Salem purchased flight tickets through Travelocity.
Corporations that use or have used Attensity software include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, StubHub, TiVo, Travelocity, Unilever, Walgreens, Wells Fargo and Whirlpool.
The project had a large number of sponsors including United Parcel Service, 3Com, Network Solutions, Piper Jaffray, Travelocity and Peapod.
In addition to its own web site, Site59 operated a private label distribution (ASP) product, powering last-minute sections of Travelocity, AOL Travel, CheapTickets, Yahoo! Travel, American Airlines Vacations, Delta Air Lines Vacations, Continental Airlines Vacations, Northwest's nwa.com, and Bestfares.com, among others.
The market has expanded and many other companies provide similar services (either competing or collaborating) like Kayak.com, Dohop, Travelocity, Orbitz, CheapOair, Mobissimo.