When the service launched, USSB offered a comparatively small slate of channels, but included almost all of the major American premium channels, the MTV Networks, and any channel in which Viacom had a stake at the time.
Before the merger with CBS Corporation in 1999, it also acted as the licensee company for Viacom's owned television stations; for instance New Britain, Connecticut station WVIT, currently an NBC owned and operated station for the Hartford market owned by Viacom from 1978 until 1997, took their call letters from Viacom International.
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