A quasi-viral advertisement campaign for the game was started--one of the first of its kind.
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With Siegel and Sönke Andersen he created the viral spot "Schalenklau" for the company PayPal, which had over two million views on the Internet and was broadcast in several television shows.
Commander Video is an alternate reality game and viral marketing campaign created by Gaijin Games and Aksys Games in order to promote their recently released WiiWare game Bit.Trip Beat.
Idiotlamp has also produced a number of award winning commercials and viral campaigns, working with leading traditional advertising agencies such as Crispin Porter + Bogusky as well as newer digital agences such as Glue London and Lean Mean Fighting Machine, for clients including Burger King, Boots, AOL, MINI and Virgin Games.
The agency has also earned critical acclaim for its viral film Pac-Man Puppet Show.
He is the creator of The C'Mons, a fictional rock band at the centre of a viral marketing campaign for the fourth-generation Opel Corsa car.