In 2005 Hoppek was approached by the advertising company DLKW, who wanted to create an advertising campaign for the Opel Corsa based on his own Bimbo dolls.
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Moreover, together with other artists he was invited to redesign the Park Hotel in Copenhagen for the Volkswagen Fox.
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He is the creator of The C'Mons, a fictional rock band at the centre of a viral marketing campaign for the fourth-generation Opel Corsa car.
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Already at the age of eleven he got his first computer, a Commodore VIC-20, and as teenager he took up photography and videomaking.
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