Idiotlamp has also produced a number of award winning commercials and viral campaigns, working with leading traditional advertising agencies such as Crispin Porter + Bogusky as well as newer digital agences such as Glue London and Lean Mean Fighting Machine, for clients including Burger King, Boots, AOL, MINI and Virgin Games.
He has also served as CEO of Sega Gaming Technologies and Sega Ozisoft Pty Ltd., CEO and Chairman of Virgin Interactive.
He has also produced images for film publicity, creating the movie posters for The Sword and The Sorceror and Alligator, contributed during the early 1980s to television shows including BBC comedy The Two Ronnies Show and the BBC's '80s sci-fi adaptation of The Tripods, and has produced cover illustrations for video game publishers such as US Gold, Psygnosis and Virgin Interactive.
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According to Virgin Interactive vice president Stephen Clarke-Willson in 1998, the development of Dune II began when Virgin Interactive planned to cancel the production of Cryo Interactive's adventure game Dune, after which he was given the task of figuring out what to do with the Dune license.