Whitman also published authorized editions of popular television shows, such as Hawaii Five-O, Roy Rogers, Lassie, and book adaptions of many Walt Disney films.
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Whitman Publishing, long a subsidiary of Western Publishing, was a children's book publishing company that was popular from the early 1900s to the mid-1970s.
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Ginny Gordon is the central character in a series of books for adolescent girls published by the Whitman Publishing Company, a subsidiary of Western Publishing of Racine, Wisconsin, in the 1950s.
Book publishing companies that followed in the production of paper dolls or cut-outs were Lowe, Whitman, Saalfield and Merrill among others.
That same year, he was commissioned by the Whitman Publishing Company to illustrate The Peter Pan Picture Book, based on J. M. Barrie's play Peter Pan; an illustration from this project was the basis for the Peter Pan Bus Lines logo.