It is collected from several species of Mesoamerican trees in the Manilkara genus, including M. zapota, M. chicle, M. staminodella, and M. bidentata.
The product's name is derived from Nahuatl word tziktli, in English chicle, the substance from which chewing gum was traditionally made.
Upon his return, Hyde moved to Chicago, IL where he interned with the prestigious Kartemquin Films and was introduced to his mentor, Steve James (Hoop Dreams, Stevie, The New Americans, The Reel Paradise.) There he worked as a translator on The New Americans, and began writing the screenplay for Chicle Y Postales.
The music video was directed by Valdés & Chicle and recorded in National Park Insurgente Miguel Hidalgo y Costilla (La Marquesa), State of Mexico.