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"What chief marketing officers are always looking for is touch points with consumers, and this is just a big, big, big touch point that's not being served," says Mintel Research Director David Lockwood.
Others named to the 2009 list include David Berson, executive vice president of program planning and strategy for ESPN; Sarah Robb O'Hagan, chief marketing officer for Gatorade; and Peter Farnsworth, senior vice president of business development for the NBA.
In October 2008, Dietz was named chief marketing officer for Cranbrook Educational Community, a collection of private schools and educational instiutitions in Bloomfield Hills, Michigan.
Frank Cooper III, business executive, global Chief Marketing Officer for PepsiCo, Inc.
He also was one of three partners and the chief marketing officer of MDL Capital, which managed nearly $2 billion in pension funds for clients such as Boeing, SEPTA, and the City of Baltimore.
Cammie Dunaway joined in late 2010 as the global Chief Marketing Officer.
She went on to become Chief Marketing Officer at start-up video game company 38 Studios for nearly three years.
In his 2011 book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, Stephen Denny published an interview with former Coca-Cola Chief Marketing Officer Sergio Zyman that stated the formation and subsequent failure of Tab Clear was a deliberate move to destroy Crystal Pepsi, capitalizing on the public's lack of understanding of Pepsi's heavily-marketed product.
Prior to this, he was the Chief Marketing Officer (CMO) at Bajaj Allianz General Insurance heading all retail channels and geographies.