Exhibits include North and South American, Asian, African and Australian animals such as agouti, emu, green tree python, kangaroo, lemur, lion, white lion, meerkats, owls, sloth bear, and amur leopard.
In December 2012 another advert was launched this time featuring Maurice Wigglethorpe-Throom (played by Robert Webb) the founder of Compare the Market and his assistant Spencer who find out about Aleksandr (who makes a cameo appearance in a photograph) and Compare the Meerkat.
Elephants, whales, manatees, sacred ibis, cranes, eagles, gyrfalcons, Rhinoceros Hornbills, cheetahs, leopards, African wild dogs (Lycaon pictus), caracals, baboons, eland, meerkats, gibbons, orangutans, penguins, pandas, polar bears, lions, giant Pacific manta rays, and saltwater crocodiles are among the animals he has filmed and photographed.
The private, non-commercial working group began with a dozen members in three countries, and was chaired by Rael Dornfest, researcher and developer of the Meerkat RSS-reader software.