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In areas where this program was in effect, it was widely advertised over television and radio by corporate spokeswoman Patricia Heaton.
In July 2006, MPP launched a radio advertising campaign that called out prominent public officials, including former President George W. Bush, former California Governor Arnold Schwarzenegger, former Vice President Al Gore, and Supreme Court Justice Clarence Thomas for using marijuana.
The Steelbergs have backgrounds in building market-changing businesses including dMarc Broadcasting, developer of a technology platform related to radio advertising (sold to Google in 2006); 2Can Media, one of the first and largest Internet advertising sales organizations (sold to CMGI in 1999); and AdForce, the world’s largest independent ad serving and management solution at the time of its sale in 1999.
A national TV and radio advertising campaign was launched on the 4 January 2010 featuring a number of celebrities including Suggs, Honor Blackman and Kelly Brook.
Weaver was an American radio advertising executive, who became president of NBC between 1953 and 1955.
It is responsible for much of Britain's blue-chip company radio advertising, including among its clients The Carphone Warehouse, Harrods, BBC, Nationwide Building Society, Nestlé, Churches Advertising Network, Channel 4, DRDB, Autoglass and Time Out.