To increase black participation in the 1990 United States Census, the bureau recruited Bill Cosby, Magic Johnson, Alfre Woodard, and Miss America Debbye Turner as spokespeople.
However, despite a $700 million investment by its parent company, high-profile sponsorships that included the Alamo Bowl, and celebrity spokespeople such as Darrell Waltrip and Tim Allen, the chain was not able to maintain profitability.
Spokespeople for UltimateBet have included professional poker players Phil Hellmuth and Annie Duke, as well as actress-turned-poker player Tiffany Michelle.
During the mid-1970s, Honochick was one of the many professional sports-related celebrities who became spokespeople for Lite Beer from Miller.
Giordano and his wife Lauren are spokespeople for Habitat for Humanity.
Among supporters and spokespeople of the Mira Foundation have been Québécois actors Robert Brouillette, Roy Dupuis, Jean L'Italien, and Stéphane Rousseau.
Former spokespeople for the company, seen largely in broadcast commercials, include Cheers alumna Kirstie Alley and Thom Filicia of Queer Eye for the Straight Guy.