In 1945, Fortune magazine named Betty Crocker the second most popular American woman; Eleanor Roosevelt was named first.
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It was written by Agnes White Tizard, a nutritionist and a member of Alpha Delta Pi sorority.
The Betty Crocker Cookbook (10th edition, John Wiley and Sons, 2006) is a general kitchen reference sponsored and written by staff at General Mills, the holders of the Betty Crocker trademark.
Betty Crocker’s Cooking Hour was one such show that provided women with budget-friendly recipes.
Ugly Betty | Betty Grable | Betty Boop | Betty White | Betty Foss | Betty Hutton | Betty Friedan | Betty Shabazz | Betty Buckley | Atomic Betty | Crocker Art Museum | Crocker | Charles Crocker | Betty Comden | Betty Smith | Betty White's Off Their Rockers | Betty Kaplan | Betty Holberton | Betty Ford | Betty Crocker | Betty Compson | Betty Castor | Betty Balfour | Sewall K. Crocker | Ryan Crocker | Crocker Range | Betty Wright | Betty Suarez | Betty's Bay | Betty Roe |
In 1992, the San Francisco Chronicle named Dassant Truffle Brownie Mix the best overall mix, beating out Pillsbury, Duncan Hines and Betty Crocker.
They are produced by General Mills under the Betty Crocker brand name, and may be found in generic forms as well.