In the 1980s, Michelides was a collaborator for the newly founded magazine WIENER; he then joined the ad agency GGK Wien and the marketing team of the Swiss watch Swatch in Biel.
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He presented five young American photographic artists (John Dugdale, Marcus Leatherdale, Robert Mapplethorpe, Todd Watts and Joel-Peter Witkin) for the first time in Europe.
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