Cuadrilla Resources, the company that proposes to drill the well, engaged in public relations efforts attempting to convince villagers that the project was both useful and safe.
In April 2013, the UK Advertising Standards Authority (ASA) compelled Cuadrilla to withdraw a brochure published the previous year following a complaint by anti-fracking group Refracktion concerning 18 statements it argued were misleading, of which the ASA upheld 6, plus one in part.
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Its chairman is Lord Browne, former chief of BP and President of The Royal Academy of Engineering from 2006− 2011.
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