When the partnership dissolved, she coined the business name "Elizabeth Arden" from her former partner and from Tennyson's poem "Enoch Arden."
The industry which she pioneered would outpace her own company under her son's direction who lacked the innovative speed of new innovators like Max Factor and Elizabeth Arden.
An example is the poem Departmental Store MeiN In a Departmental Store, which is named thus despite the fact that there the term 'departmental store' could easily have been substituted with its Urdu equivalent, and where words like 'natural pink,' 'hand lotion,' 'shade,' 'scent' and 'pack' are brought into use, and references made to cosmetics brands like, Pearl, Revlon, Elizabeth Arden, and Tulip.
During her visit to the UK she had a chance to learn hair and beauty skills at Elizabeth Arden's while Miss Arden was still living.
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Born in The Bronx, Ford initially worked as a model, and her face became famous in the Elizabeth Arden 1941 advertising campaign for Victory Red lipstick, which featured a Philippe Halsman photo showing her face against the American flag.
Elizabeth Arden raced under the nom de course "Mr. Nightingale" until 1943 when she adopted the name Maine Chance Farm from her health spa in Mount Vernon, Maine.