Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access to clean water.
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Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs.
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In 2002, Jonathan and his business-school roommate Peter Thum founded Ethos Water, a premium bottled water social enterprise.