In 1998, he co-founded Streetmail (Waterfront Media), now called Everyday Health.
Throughout 2011, the company began to diversify into digital media: in July 2011 it announced that it would be co-producing a self-titled TV series with Litton Entertainment for Litton's Weekend Adventure, a new Saturday morning syndication package of E/I programming aired by affiliates of ABC.
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It also hired Paul Slavin, a veteran producer from ABC News, to help operate a new studio for the company.
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