In 1988, WCOV-TV owner David Woods bought the controlling interest in the promotion from Ron Fuller, and he renamed it Continental Wrestling Federation in a further attempt to compete with Vince McMahon and appear to resemble a nationwide promotion, even to the point of getting an odd national TV deal with Financial News Network.
Oberweis became a financial news anchor and host of the show "Catching Winners Early" on the Financial News Network.
In its early days, it carried business news programming from Financial News Network, ethnic programming from the International Television Network, and carried ABC, CBS, and NBC programs that KITV (channel 4), KGMB (then on channel 9, now on channel 5) and KHON-TV (channel 2) chose to decline; programming from ABC's daytime lineup that was pre-empted by KITV was the most visible on KSHO's schedule.
Channel 54 was originally programmed as a hybrid of weekday business news from the Financial News Network (now part of CNBC) and the subscription television service SuperTV.
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The Financial News Network simulcast Sports Time's coverage of the exhibition game between the United States Olympic basketball team against a group of National Basketball Association players, which was played at the Hoosier Dome in Indianapolis, Indiana on July 9, 1984.