Tapping William Shatner as a celebrity spokesperson, Catona developed a campaign for this new website, now called Priceline.com.
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As the success of “Radio Direct Response” grew, he was approached by entrepreneur Jay Walker with an idea for a new website where consumers could name their own price for airline tickets.
Fred Astaire | Fred Frith | Fred Quimby | Fred Thompson | Fred Beckey | Fred MacMurray | Fred Willard | Fred Hersch | Fred | Fred Seibert | Fred R. Harris | Fred Olen Ray | Fred Neil | Fred Hoyle | Fred Flintstone | Fred Couples | Fred Noonan | Fred Wilson | Fred Upton | Fred Rogers | Fred Gwynne | Fred Williamson | Fred Van Lente | Fred Trueman | Fred Titmus | Fred Silverman | Fred Schneider | Fred Schepisi | Fred M. Vinson | Fred Lynn |